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Conception, Development, and Delivery of Run Revolution

After nearly three months of working on the private Run Revolution, it is finally up and “running” and ready for the world to see. I feel like I just delivered a baby.

In December, the idea for Run Revolution came to be. It started as, “You should start a running specific blog.” I said, “That’s a really good idea.” I then searched online to see what kinds of running blogs/sites were already started, and I quickly became overwhelmed, and discouraged. I could not compete with the big-timers. I am not an expert runner. I am not an expert writer. I am mediocre at both. The idea for a running blog did not vanish, however (obviously). I am passionate about both.

I’ve written about this before, and it still works for me: running is when I think, and think, and think, and think. So many new ideas are formed when I run. So, one day, in late December, “it” came to me. After deciding to name the site, “Run Revolution,” the story…the message…how Run Revolution was going to be different, came to fruition.

(A little back story).

Leading up to the idea of Run Revolution, I had been working on a book. For over a year, I had been writing a memoir…of one particular year of my life. A life-changing year. A year where good things finally started happening. This book had become a sort of therapy, and a way for me to really weed through this epic year. It was the “last chapter” of getting through an extremely difficult time in my life. But then, the writing all but stopped. I had documented the entire year, but that’s really all it was: documentation. I was struggling to find something to make this book come alive, and I could not find it!

(Back to before the back story)

So, on this run, I decided I would incorporate my book idea into Run Revolution. I would tell “My Story” of how I dug myself out of a bad place in life, by turning to yoga and running, and how I have been on an amazing journey to find what I’ve always wanted to find: happiness. I would use the concept of this (boring) book I was writing to help Run Revolution come to life! I would talk about the inspiration I found in hopes of inspiring others…and that is what the goal of my book was, too.

It all felt right. The name, my story, I was excited. I started creating content. I had so many ideas, and just couldn’t stop writing! I didn’t have enough time to write. I wrote pages, posts, and training schedules. I came up with what I was going to write, when I ran. It was a perfect combination.

Next came the minute details.

1. Logo design. Sounds simple enough. It was not. We employed a fantastic graphic designer, Joy Sarnowski, who gave so many good choices it was hard to choose! But, after over a month, and help from family and friends, I finally decided on:

Run Revolution logo

What do you think of when you see the logo?

2. Pictures. I needed pictures. Although I was a runner, and had run a few races, I really didn’t have any good running pictures of myself, so I hired Rick Parchen, an amazing photographer, to help take some great running shots. We couldn’t have asked for a better day! It was a beautiful sunny day in Seattle with some incredible clouds. 🙂

3. Network. After I chose the logo, I decided it was time to share a bit with the world. I created a Facebook page and twitter account. I had never “tweeted” and was about to learn fast about the world of twitter. I starting setting Facebook page “like” goals, and surpassed each and every one of them: 100 likes, 150, 200 before launching. (I launched at 225 likes, and am currently at 228). It is exciting to see people I have no connection to, liking the page and interacting! Go like Run Revolution! 🙂

3. Not easy. There were hiccups…many hiccups. I created Run Revolution, and all its content (over 30 posts, nearly 40 pages, and lots and lots of pictures) on wordpress.com, which is free, easy to use, and great, but didn’t give a lot of options for widgets, and extras. I would need to host the site elsewhere. The transfer wasn’t as easy as anticipated. The majority of the content transferred over, but we had to start fresh with the theme and pictures, etc. It was time consuming.

4. Edit. Time to edit, edit, edit. I am a perfectionist, BUT I realized, with the help of some very smart people in my life: it would never be perfect, AND the launching was not a final project. I wanted to launch it before I left for Boston, and with enough time to spare so people could follow the last part of my training. It’s not like I was publishing a book. I would still have access to fix whatever needed to be fixed, and the launch was really only the beginning. So…

5. Launch! We picked a day to launch, Wednesday, March 14, a month and two days before Boston, after work and a 7 mile run. I was nervous, excited, anxious…so many emotions. As soon as I announced the birth of Run Revolution, I felt a strange feeling in my stomach. I watched the analytics of the site, actually stared…mouth wide open, I am sure. I watched people read, “My Story.” I felt naked. Vulnerable. A little scared. I had totally put myself out there for the world to judge. Was I prepared for the feedback? Not only had I put “My Story” out there, but I had spent every single spare moment of my life for the past three months working on Run Revolution (if you remember, I am also training for the Boston Marathon, AND I work close to 50 hours/week…my spare time is negligible. Sleep has definitely suffered) and I was scared my hard work wouldn’t be received as well as I hoped.

Here I am, less than 24 hours after the launch, and I have only heard positive feedback. The uneasy feeling is gone. I am excited to watch Run Revolution grow. Since day one of this decision, I have had fun. I am doing what I love: writing, running, yoga, and everything in between.

It’s launched. It’s live. It’s running. It’s alive! Now, I can get back to doing what I love…writing new content for Run Revolution. Ahhhh….It’s only the beginning. Now it’s time to raise Run Revolution and watch it grow into something amazing. 🙂

**When I say, “we,” I am talking about me and my amazing partner-in-everything, Shawn. I couldn’t have done any of this without him, and I am forever grateful to him.**

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Posted by on March 15, 2012 in Happiness, Running, Yoga

 

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Run Revolution

Run Revolution

So, I guess I have been pretty secretive about my new endeavor. Some even thought this new “thing” might be a baby in my belly. Nope. Although, I do consider it “my baby.” It has definitely consumed me, in a positive way, and I am excited to share it with everyone!

“It” is a new blog. It is running specific, and it is named, “Run Revolution.” It is about running, and it is about what has worked for me, and continues to work for me, from training to self care to races to gear. I have a story to tell, I love to write, and I love everything about running. So, I thought, why not share all of this useful information with the world! My baby was born. 🙂

It is OH so close to launching…just a few more organizational tweaks are needed. I was waiting to select a logo before I shared any details with the public, and I just recently did that. Boy, that wasn’t easy. There were so many great choices, it was difficult to narrow it down to one. I am grateful to have friends and family with good eyes for logo selection. I really couldn’t have done it alone!

So, now that I have a logo, I decided to publicize Run Revolution’s Facebook and Twitter accounts in anticipation of a nearing launch. It’s a great way to get to know me, a bit about Run Revolution, and be the first to know when runrevolution.com goes live!

Please find Run Revolution on Facebook, and “like” the page, please! And follow Run Revolution on twitter @runrevolution.

Be a part of Run Revolution! It’s informative, inspirational, interactive, and fun! Whether you’re a runner, a wanna be runner, or a newbie runner, Run Revolution will change the world you run in!

 
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Posted by on February 23, 2012 in Happiness, Running

 

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Back on the wagon…temporarily.

I got this email today. It’s been two years since I started practicing Bikram Yoga. I have come a LONG way in two years. 🙂

Dear Julie,
It’s your anniversary with Bikram Yoga Seattle! As our client you are very important to us and we greatly value your business. We truly hope that you have enjoyed your experiences at Bikram Yoga Seattle and will continue to in the future.

As always, if you have any suggestions, comments, or requests about future services, then please let us know.

Hope to see you soon!

The Bikram Yoga Seattle Team

They will see me soon. Tonight! It’s been over a week since I have been, and my body is (literally) aching to go. I got back late yesterday from a long weekend in Whistler skiing some of the best snow I have skied in a LONG time. It was amazing, but my body is tired and sore.

I start week 9 of Boston training this week, and I truly consider myself in the heart of training. Starting today, I am back on the wagon until after the race, April 16. 14 mile run this Sunday. Yup. Hard core training has begun. 🙂

 
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Posted by on January 23, 2012 in Training, Yoga

 

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Running on my mind

I’ve got running on my mind. It’s always on my mind. I am currently eating, sleeping, and breathing running. All I want to do is talk about running. Running is my passion. It makes me happy. It makes me feel good. Except sprints…I have to run sprints tonight. Sprints don’t make me feel good. But it’s part of my training, so tonight, I will run mile sprints. Three of them.

What’s your passion?

 
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Posted by on January 10, 2012 in Running, Training

 

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Creativity Hill

Tuesday night I ran hills. Again, not my favorite. My legs were extremely sore. Yoga Friday, for the first time in nearly three weeks. 11 mile run Saturday. Couch potato to the max Sunday, which allowed my legs to tighten up just perfectly. And an intense yoga class Monday made for a set of immensely sore legs Tuesday. They ached a LOT. And then, I had those damn hills to run.  But, it was warm, it wasn’t raining, and my interval runs are shorter than any regular run, which meant it would be over quickly. I could take it easy…as much as one can take it easy when running a 1/4 mile hill, back and forth, four times.

I decided to run the hill I used to run. I don’t venture to that old neighborhood very often, but that hill is great. Not only is it a good training hill, but it has a tendency to spark some intense creativity inside me. Last time I ran that hill, I came up with an excellent idea for a project (that has yet to be completed, but is a really good work in progress, nonetheless). I have maintained that creative streak since, although it ebbs and flows, and I was hoping to fill up the tank with another hill run. It didn’t fail me.

Running that hill Tuesday night was a success. Not only did it loosen up my tight legs, but I also came up with some new ideas. I couldn’t stop thinking! When I am feeling creative, I don’t mind thought overload, and I felt euphoric after my run, much like the way I felt last time I ran that same hill.

In three weeks, I run hills again, but this time I will be excited! I will head back to Creativity Hill and become an expert at running hills, but more importantly, fill up my creative tank, which is what really makes me happy. 🙂

 
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Posted by on January 5, 2012 in Happiness, Running, Training, Yoga

 

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Pura Vida!

Today started week one of my marathon training…20 week countdown until BOSTON!!!! BUT, I am feeling the aftermath of my balls to the wall running Sunday, so I am going to jump in at week 2, and rest this week. This works out just fine since week 2 of training is not even close to the mileage I have been running, so it actually will still be like a rest. This week my focus is on yoga.

I did something tonight I haven’t done in a LONG time: I went to yoga two nights in a row! Yup. I went last night, and I went again tonight. It felt amazing. My body is really, really, really sore. I am far more sore than I was after running 26.2 miles in June. It’s crazy. My quads. My hip flexors. My lower back (this REALLY hurts). And, I have a blister on the very tip of my second toe on my right foot. And, my right ankle/achilles area is a scratched up mess from the timing bracelet I wore. Geez, I am a mess! I guess that’s what happens when you run your heart out for 13.1 miles. This week I am repairing. Tomorrow I am going to attempt an EASY 3 mile run just to loosen up these damn quads. Probably another easy run Thursday, and then yoga Friday and Saturday. 🙂

Okay…so now, what you’ve all been waiting for……………I will start my documentation of my amazing trip to Costa Rica. I will do a separate entry for each day, so here goes:

DAY 1 (Travel Day)Wednesday, November 16

S and I woke up at 5AM so we could get a run in before catching our 8:30AM flight. It was DAMN cold, but it felt really, really good! I donned a hat and gloves and set out for a 5 mile run in the dark, cold morning. A quick shower, dressed and we were off! Vacation has begun! I guess we lost track of time because we got to the airport with literally seconds to spare! But, we made it. We had a nearly 4 hour flight to Houston, which I slept a portion of. We had over a four hour layover in Houston. We found a restaurant, and ate slowly until it was time to go to our gate to board our flight to Costa Rica! On our way to the gate, we found a currency exchange and exchanged some money into Colones. Hundreds of thousands of colones. 🙂

Our flight to Costa Rica went smoothly until…we tried to land. We thought we were about to land, and then the plane suddenly accelerated and started to climb back up. WTF??? I was getting a little anxious. We continued to climb, and no one knew what was going on! Finally, the captain came on to tell us he was having a difficult time landing due to the clouds/fog. He was going to have to circle around for a while in hopes of it clearing. Grrrrr….We stayed in the sky for quite a while longer.

Second attempt: SUCCESS!!! YES! We are in Costa Rica! We got in a little before 10PM. It was warm, and humid. We got in a cab and went to our hotel: Margarita’s Bed and Breakfast: http://www.margarita.cr/ (AWESOME hotel…I give it two thumbs up!) We were greeted by Margarita, and a few people who were there for the wedding, including the groom himself (everyone else was already asleep). We all sat around and drank Imperial (Costa Rican beer…tastes like Bud Light, only better because it’s Costa Rican), champagne, talked, and played with the many dogs, who were all wet and stinky from the earlier rain. At 1AM, we decided to finally turn in, as our 5AM wake up call to catch a puddle jumper to our next spot was right around the corner. We made our way to our AMAZING room and slept HARD for 4 solid hours in our giant king sized bed. Day 1 DONE! Pura Vida! 🙂

 
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Posted by on November 29, 2011 in Happiness, Running, Travel

 

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